INFORMATION ABOUT THE PROCESSING OF PERSONAL DATA

At Hagelens ApS ("Hagelens," "we," "us," or "our"), safeguarding data protection and confidentiality are of utmost importance. This privacy notice pertains to the processing of personal data, including on our website www.hagelens.com. It outlines Hagelens' handling of your personal data and provides the information you are entitled to receive in accordance with data protection legislation.

DATA CONTROLLER & CONTACT DETAILS

Hagelens ApS
Address: Grævlingestien 11, 2880 Bagsværd, Denmark
Business Registration No. (CVR): 40055754
Email: info@hagelens.com

PROCESSING ACTIVITIES

1. Purchase of Products

When you purchase products from us, we process personal data about you for the following purposes:

- Delivery and invoicing of products to you, processing of possible complaints, exchanging or returning products, etc.
- Compliance with legal obligations, particularly under the Danish Bookkeeping Act
- Compilation of statistics and other grounds for managing our business, improving our products, and ensuring effective customer service
- Communication with you concerning your orders, including the ability to send service messages to you

In order to fulfill these purposes, we process the following categories of personal data about you:

- Name
- Address
- Email address
- Phone number
- Information about your purchase and purchase history

If you are a company purchasing products with the intention of reselling them, we process the following categories of personal data about you as a contact person:

- Name
- Contact information (work address, phone number, and email address)

In addition, we process information about the company you represent, including:

- Registration number / VAT number
- Agreed terms of trade
- Contact person at Hagelens
- Trading history
- Current status, including the current balance in your account with us
- Other comments or terms regarding our trading relationship

The legal basis for processing includes GDPR Article 6(1)(b), Article 6(1)(c), and Article 6(1)(f). Information related to individual orders is stored for five years from the end of the year in which each order is placed.

2. Processing of Enquiries

If you contact us, we process the following personal data about you to respond to your enquiry:

- Name
- Email address
- Phone number
- Information provided in your correspondence with us

The legal basis for processing is GDPR Article 6(1)(f). Information is stored for two years from the end of the year in which the enquiry is processed.

3. Newsletters and Marketing

With your consent, we process the following categories of personal data to send newsletters and marketing material:

- Name
- Email address

The legal basis for processing is GDPR Article 6(1)(f). Personal data and related consent are deleted two years from the end of the year in which you withdraw your consent.

4. Competitions and Events

For managing competitions or events, we process the following categories of personal data:

- Name
- Email address
- Address
- Phone number
- Other information relevant to the competition or event

The legal basis for processing is GDPR Article 6(1)(f). Information is deleted one year from the end of the year in which the event or competition concludes.

5. Operation of the website

We use cookies and similar tracking technology to collect information about your use of the website. This data helps us offer a well-functioning and relevant website.

For this purpose, we collect information including:

- IP address
- Equipment (hardware and software) used to access the website
- Website usage information, such as clicked links

6. Other Administration, Including Suppliers and Partners

For managing relationships with suppliers, business partners, or other stakeholders, we process information such as:

- Name
- Contact information
- Nature of the relationship
- Correspondence and trading history

The legal basis for processing depends on the context and may include GDPR Article 6(1)(b) or Article 6(1)(f). Financial transaction information is retained for five years, while other information is retained for five years from the last transaction.

RETENTION OF INFORMATION

Information is retained according to the specified retention periods or longer if necessary for legal obligations or legal claims.

DISCLOSURE & TRANSFER OF PERSONAL DATA

Personal data may be disclosed to logistics companies, advisers, law enforcement, or other public authorities as required by law. Data may also be entrusted to suppliers supporting our business.

TRANSFER OF PERSONAL DATE TO THIRD COUNTRIES

When using our webshop or receiving marketing material, personal data may be processed by data processors located outside the EU/EEA. We ensure appropriate safeguards, such as standard contractual clauses, to protect your rights.

YOUR RIGHTS

You have various rights regarding your personal data, including access, objection, rectification, deletion, restriction of processing, data portability, withdrawal of consent, and lodging complaints with supervisory authorities.

CHANGES TO THE PRIVACY POLICY

We reserve the right to update this Privacy Policy. Significant changes will be communicated via email. The latest version will be available on the "www.hagelens.com" website.

This version was last updated in March 2024.